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The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The-Matchmakers-The-New.pdf
ISBN: 9781633691728 | 256 pages | 7 Mb

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Pdf ebook downloads free The Matchmakers: The New Economics of Multisided Platforms 9781633691728 DJVU PDB MOBI by David S. Evans, Richard Schmalensee in English

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

February 16, 2016 - Enlightenment Economics
Evans has a new book out with Richard Schmalensee, The Matchmakers: TheNew Economics of Multisided Platforms, due out in May. The Matchmakers | NewSouth Books
The Matchmakers: The New Economics of Multisided Platforms David S. Evans, Richard Schmalensee. Hardback (B401) | May 2016 | Harvard Business Review   Catalyst Code - Wikipedia, the free encyclopedia
Some familiar examples of economic catalysts are matchmakers old and new, auction Catalyst Code draws on recent advances in economic theory, begun by single-sided businesses and presents a new six-part framework for devising Evans, David S., “The Antitrust Economics of Multi-Sided Platform Markets,” Yale  Matchmaking as multi-sided market for open innovation
The online platform for Taylor & Francis Group content Matchmaking as multi-sided market for open innovation New content email alert · New content RSS feed · Citation email alert · Citation RSS feed for collaborative innovation aseconomic resource allocation process in the shape of a multi-sided  two-sided platforms and analysis of single- firm conduct
industries such as advertising-supported media and new-economy industries such as those based on 2 See David S. Evans, The Antitrust Economics ofMulti-Sided Platform Markets, 20 YALE J. REG. On-line matchmaking, speed dating 

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